Verizon has launched an industry-first three-year price lock guarantee for its myPlan and myHome customers, promising stability and savings. Under this plan, customers will automatically be covered without additional sign-up requirements. However, the guarantee does not cover fees and taxes, which could result in increased monthly bills despite a static plan price. Additionally, Verizon is offering free phone exchanges for existing customers and discounts on bundled services, along with new perks for streaming services. The program aims to enhance customer loyalty and satisfaction.