Whatnot, a livestream shopping platform, announced it has raised $265 million in a Series E funding round, elevating its valuation to $4.97 billion. This significant investment underscores the growing potential of livestream shopping in the U.S. The funds will support expansion into new categories like art and golf, and enhance seller tools. Additionally, Whatnot plans to enter the Australian market and expand in Europe this year. The company has raised a total of approximately $746 million to date, with its annual gross merchandise value exceeding $3 billion.