WhatsApp announced that it will soon implement limits on the number of broadcast messages users and businesses can send, aiming to reduce spam. The testing phase will begin shortly, with a potential cap of 30 messages per month for individual users. Businesses will also face new restrictions, shifting to a paid model for unlimited broadcasts. Meta plans to introduce customized broadcast options for product updates and holiday promotions. These changes are part of WhatsApp's efforts to maintain user engagement while cutting down on unwanted messages.