At CES 2025, Will.i.am returns to the consumer tech scene as LG's 'Experiential Architect,' introducing the Xboom by Will.i.am product line. The collaboration features four products, including three Bluetooth speakers and a pair of Xboom Buds, all designed with Will.i.am's artistic flair. LG emphasizes that these products are 'professionally tuned' by the musician, who aims to leverage his pop culture experience in their development. The Xboom line showcases a compact design and is expected to launch later in 2025, currently on display at the tech conference in Las Vegas.