Social network X has unveiled a new vertical video feed for users in the U.S., capitalizing on the recent removal of TikTok and Lemon8 from app stores. This dedicated video tab aims to enhance user experience by providing quick access to video content. It allows seamless scrolling through short videos, building on previous efforts to create a video-centric platform. With competitors like Meta and Bluesky entering the vertical video space, X is positioning itself to capture a larger audience amidst the ongoing TikTok ban discussions.