On October 21, 2024, X introduced its new trend analysis tool, Radar, to Premium+ subscribers amid rising competition from platforms like Bluesky and Threads. Formerly known as Insights, Radar enables marketers to analyze real-time conversations and trends, providing keyword analytics and visualization features. The tool aims to replace third-party analytics services, though its high price previously limited access for smaller businesses. The rollout begins with select subscribers, and further updates are anticipated. Early users report improved search capabilities but suggest additional filtering options are needed.