Following Elon Musk's acquisition, X (formerly Twitter) has experienced a drastic revenue decline in the UK, with figures dropping by over 60% in just one year. The company's UK revenue fell to £69.1m ($91.6m) from £205.3m ($272.3m), and profits plummeted accordingly. Internal concerns regarding brand safety and content moderation have contributed to this downturn, alongside a significant reduction in UK staff numbers. Despite these challenges, X's overall valuation has rebounded to its original $44bn purchase price after its acquisition by Musk's X.AI startup.