Elon Musk's xAI has rolled out a new 'memory' feature for its Grok chatbot, enhancing its ability to provide personalized recommendations based on past interactions. This beta feature allows Grok to remember user preferences, similar to capabilities already available in ChatGPT and Google's Gemini. Users can view and manage their memories, including the option to delete specific entries. Currently, the feature is not accessible to users in the EU or U.K. xAI is also planning to integrate this memory function into the Grok experience on X.