As TikTok faces a potential shutdown in the U.S. on January 19, the Chinese short-form video app Xiaohongshu has climbed to the number one spot in the U.S. App Store. American users are increasingly drawn to Xiaohongshu, which boasts social shopping features and a Pinterest-like layout. TikTok creators are promoting the platform as a viable alternative, with Xiaohongshu attracting significant attention from investors and a valuation of $17 billion. The app has 300 million monthly active users, predominantly women, and is projected to exceed $1 billion in profit in 2024.