YouTube Premium is introducing a new ad-free video sharing feature aimed at enhancing user experience. Premium members can now share up to ten ad-free videos monthly with non-subscribers, potentially converting them into paying customers. This feature is currently being tested in select countries, including Canada, the UK, and Brazil. However, restrictions apply, as shared links will expire after 30 views or 30 days. While this initiative may boost subscriptions, its permanence remains uncertain as Google evaluates its impact.