YouTube has announced an increase in the maximum video upload duration for its Shorts feature from 60 seconds to 3 minutes, effective October 15. This change comes in response to creator demand for longer content, allowing users to produce more engaging vertical videos without splitting them into parts. Along with this extension, YouTube is introducing improved recommendations and country-specific trends for Shorts. Despite this update, TikTok continues to lead with the longest video uploads, recently extending its limit to 60 minutes. The competition in short-form video continues to heat up.