Zelle announced the closure of its standalone app, effective Tuesday, due to its limited usage. With only 2% of transactions occurring through the app, most users prefer accessing Zelle via their banks for convenience. Those who relied on the app will need to re-enroll through financial institutions. Launched in 2017, Zelle has facilitated $1 trillion in payments in 2024, primarily for larger transactions like rent. This decision reflects the company's focus on optimizing resources and enhancing user experience through bank integrations.