Fermata Leverages AI to Revolutionize Plant Health Monitoring
Fermata, a Tel Aviv-based startup founded by Valeria Kogan, uses AI and computer vision to diagnose diseases and pests in greenhouse crops. Launched in 2020, the company captures images of plants twice daily, alerting farmers to issues through an app. Kogan emphasizes the importance of understanding farmers' needs, which has shaped their approach. Recently, Fermata raised $10 million in Series A funding from Raw Ventures, aiming for profitability by 2026. The startup currently focuses on tomatoes but plans to expand into other crops and enhance its sales team.
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