Glossier Faces Potential Loss of Unicorn Status Amid New Fundraising Efforts
Glossier is reportedly seeking to raise $100 million with a valuation below $1 billion, according to sources from Puck. The beauty brand, previously valued at $1.8 billion, has faced profitability challenges in recent years. Although not in urgent need of funds, Glossier aims to attract new consumer-focused investors and refresh its board. The direct-to-consumer landscape has evolved significantly since its last valuation, prompting this move. Current investors include notable firms such as Forerunner, Sequoia, Thrive, and Index.
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