Consumer Tech Spending to Hit $537 Billion in 2025, but Tariff Threat Looms
The Consumer Technology Association forecasts that U.S. consumers will spend a record $537 billion on apps and gadgets in 2025, reflecting a 3.2% growth over 2024. However, proposed tariffs by President Trump could significantly dampen this growth, potentially leading to a decline in purchasing power by $90-$143 billion. Tariffs on imports could raise device prices substantially, with laptops and tablets increasing by 46%, and smartphones by 26%. Despite this, consumer interest in AI features drives demand, particularly among Gen Z, who are expected to constitute 27% of the global workforce by 2025.
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