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Swsh Launches Gen Z-Focused Photo Sharing App with Unique Features
Swsh Launches Gen Z-Focused Photo Sharing App with Unique Features
Swsh has relaunched its photo-sharing app aimed at Gen Z, initially starting as a polling game. The app now allows users to filter out alcoholic drinks and hide unwanted photos, catering to a younger demographic. An AI facial recognition tool helps users search for personal images, while a tagging feature simplifies reconnecting with friends. With a focus on college events, Swsh aims to streamline photo sharing for fraternities and sororities. Despite modest initial downloads, the app has received $700,000 in new funding, raising its total to $2.4 million, reflecting investor confidence in its potential.
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Russia Bans Discord Despite Military Reliance on the App
Russia Bans Discord Despite Military Reliance on the App
Russia has officially banned the popular chat platform Discord, which has been used by its military for secure communications. This move adds Discord to a growing list of blocked platforms, including Facebook and X, amidst the ongoing conflict with Ukraine. The country's internet regulator cited the app's hosting of extremist content, including child sexual abuse material, as the reason for the ban. Following Russia, Turkey also blocked Discord after it refused to share user data. Discord acknowledged the reports of accessibility issues in both countries and is currently investigating.
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X Adjusts Creator Payouts to Boost Engagement Over Ads
X Adjusts Creator Payouts to Boost Engagement Over Ads
In a strategic pivot, X has announced a new creator payout system that prioritizes engagement metrics over traditional ad revenue. This move comes as the platform faces advertiser boycotts and aims to retain content creators by rewarding them for interactions from Premium users. The changes could lead to an influx of engagement-driven content, potentially altering the nature of discussions on X. Creators must now meet specific follower and impression thresholds to qualify for monetization. As the U.S. elections approach, concerns grow over the possible rise of politically charged content designed to provoke discussion.
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Meta Introduces 'Loops' Feature in Threads to Foster Community Engagement
Meta Introduces 'Loops' Feature in Threads to Foster Community Engagement
Meta is enhancing its Threads platform with a new feature called 'Loops,' designed to integrate group functionalities similar to those on Reddit and X Communities. This feature, discovered by app developer Alessandro Paluzzi, will allow users to create and join groups based on shared interests. Users can name their Loops and utilize tags for easier identification. While Meta has not disclosed full details, the feature is currently in early development. This move aims to enrich the social media experience, enabling users to connect more effectively with like-minded individuals.
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Glassdoor Embraces Short Videos, Polls, and Images Inspired by LinkedIn
Glassdoor Embraces Short Videos, Polls, and Images Inspired by LinkedIn
Glassdoor is launching new features including short videos, polls, and images to enhance community engagement, taking cues from LinkedIn's success with similar formats. The platform aims to replicate LinkedIn's engagement metrics while introducing Worklife Pros, a curated group sharing insights on remote work and mental health. Since implementing anonymous community features, Glassdoor has grown its active user base from 7 million to 25 million and now boasts 63 million monthly unique visitors. The enhancements reflect a significant shift in user interaction and overall platform growth.
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Meta Tests Direct Instagram Reels Posting on Threads
Meta Tests Direct Instagram Reels Posting on Threads
Meta is currently testing a feature on Threads that enables users to share their Instagram Reels directly. Discovered by app researcher Alessandro Paluzzi, this feature allows users to select Reels from their Instagram accounts through a new option in the compose box. The company confirmed the testing to TechCrunch, aiming to enhance cross-posting capabilities. Previously, Meta introduced automatic cross-posting from Instagram to Threads. This new functionality may improve user engagement as many already share content between the two platforms.
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TikTok Emerges as News Source, Yet Pop Culture Dominates
TikTok Emerges as News Source, Yet Pop Culture Dominates
TikTok is rapidly becoming a news destination, but U.S. adults follow fewer political accounts, with under 1% dedicated to news and politics. The Pew Research Center reveals that about half of TikTok accounts followed are influencers, while only 10% post news-related content. Despite this, 43% of users engage with political discussions through various accounts. Unlike Instagram, which deprioritized political content, TikTok's algorithm exposes users to diverse content, including political endorsements by celebrities. However, the app faces potential bans due to concerns over its Chinese parent company, ByteDance.
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Fourteen AGs Take Legal Action Against TikTok Over Mental Health Concerns
Fourteen AGs Take Legal Action Against TikTok Over Mental Health Concerns
Fourteen U.S. attorneys general have filed a lawsuit against TikTok, arguing that the platform harms the mental health of minors and unlawfully collects data from users without consent. The lawsuit adds to TikTok's legal troubles, including a recent case from the FTC and Justice Department for violating the Children’s Online Privacy Protection Act. The company, owned by China's ByteDance, faces a potential ban in the U.S. unless it sells by January 19, 2025. This legal scrutiny highlights growing concerns about social media's impact on youth.
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Meta’s Threads App Eyes Communities Feature to Compete with X
Meta’s Threads App Eyes Communities Feature to Compete with X
Meta's Threads app is reportedly developing a communities feature, called Loops, which aims to enhance user discussions by organizing them by topics. Code references suggest users will be able to join and leave these Loop communities, although Instagram has not confirmed any testing of the feature. This move could mirror the success of X's Communities, which have seen increased user engagement. Users on Threads have been tagging posts to create topical discussions, indicating a need for better organization. The introduction of Loops could address this and add a moderation layer.
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Snapchat Introduces Ads to Chat Tab with Disney as Launch Partner
Snapchat Introduces Ads to Chat Tab with Disney as Launch Partner
Snapchat has announced the introduction of ads in its Chat tab, marking a significant shift in its advertising strategy. Users will encounter 'Sponsored Snaps' alongside their chats without prior notification. If unopened, these ads will eventually disappear from the inbox. To enhance local advertising, Snapchat is also launching 'Promoted Places' on Snap Map, enabling national brands to showcase their locations. Major partners for these new ad placements include Disney, McDonald's, and Taco Bell. This move aims to bolster Snapchat's struggling digital advertising business.
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Mastodon Unveils Major Updates: Revamped Notifications and New Discovery Features
Mastodon Unveils Major Updates: Revamped Notifications and New Discovery Features
Mastodon has officially launched a series of updates, enhancing user experience with revamped notifications and an updated interface. Users will now benefit from notification grouping, making it easier to track engagement on posts. Additionally, a new filtering system allows customization of notification preferences for unwanted alerts. The platform also introduces follow recommendations to help new users connect better. Other changes include an intuitive post composer, link previews, and clickable author bylines for journalists. These updates aim to improve interaction and visibility within the decentralized social network.
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YouTube Shorts Expands Video Upload Limit to 3 Minutes
YouTube Shorts Expands Video Upload Limit to 3 Minutes
YouTube has announced an increase in the maximum video upload duration for its Shorts feature from 60 seconds to 3 minutes, effective October 15. This change comes in response to creator demand for longer content, allowing users to produce more engaging vertical videos without splitting them into parts. Along with this extension, YouTube is introducing improved recommendations and country-specific trends for Shorts. Despite this update, TikTok continues to lead with the longest video uploads, recently extending its limit to 60 minutes. The competition in short-form video continues to heat up.
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