TikTok Emerges as News Source, Yet Pop Culture Dominates
TikTok is rapidly becoming a news destination, but U.S. adults follow fewer political accounts, with under 1% dedicated to news and politics. The Pew Research Center reveals that about half of TikTok accounts followed are influencers, while only 10% post news-related content. Despite this, 43% of users engage with political discussions through various accounts. Unlike Instagram, which deprioritized political content, TikTok's algorithm exposes users to diverse content, including political endorsements by celebrities. However, the app faces potential bans due to concerns over its Chinese parent company, ByteDance.
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